Tim Atkin MW: Women score in wine, too
Published: 05 August, 2022
You’ve come a long way, baby. Watching the final of the Euro 2022 women’s football tournament, I was reminded of this advertising slogan for Virginia Slims cigarettes, of all things, from the late 1960s. The brand tapped into the zeitgeist at a time when feminism and women’s rights were finally attracting the attention and wider support they deserved. The importance of sport should not be overstated, but England’s victory felt significant, not just as a one-off game, but in a wider social context.
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